Application Areas

Commerce / Retail

Innovative technologies allow to merge real and digital shopping environments. Customers with smart devices and intelligent products or service systems come together. Research focuses on technologies fostering service experience in retail and on omnichannel solutions in e-commerce.

Education / Training

Lifelong Learning is a must in today’s working environments. It is also an implication of the demographic change economics are facing. Research focuses on new media and IT-enabled services for flexible continuing education at university, at business, and at home.


Healthcare / Fitness

In today’s healthcare system there is a trend to foster active patient participation in their care. Research focuses on consumer-centric healthcare solutions both for improving compliance in treatment processes as well as for supporting health-conscious behavior and preventive care.

Industrial Services

The paradigm of service-dominant logic is entering the manufacturing industry. On the one hand product-service bundling innovates hybrid products and adds value and yield to physical goods. On the other hand autonomous devices, smart objects, the Internet of Things and cyber-physical systems pave the way for an ecosystem of services delivered in an automated way, e.g. in the factory of the future (Industry 4.0), in the city of the future (Smart City), and in the home of the future (Smart Home).