Martina Fricke

Martina Fricke, M. Sc.

  • Organisation: Fachbereich Wirtschafts- und Sozialwissenschaften
  • Abteilung: Lehrstuhl für Wirtschaftsinformatik, insbesondere im Dienstleistungsbereich
  • Telefonnummer: 0911 / 5302-875
  • Faxnummer: 0911 / 5302-379
  • E-Mail: martina.fricke@fau.de
  • Webseite:
  • Adresse:
    Lange Gasse 20
    90403 Nürnberg
  • Raum LG 4.440
  • Sprechzeiten: by appointment only

Research Project

Identifying Fashion Trendsetters by Social Media Analytics

Course Responsibilities

 

Work Experience

since 2017 Member of research staff and Ph.D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg
since 2017 External Consultant at adidas Group – IT Innovation
2014 – 2017 Manager E-Commerce, Cyrillus Deutschland GmbH
2012 – 2014 Specialist Webshop Management, Vertbaudet Deutschland GmbH
2010 – 2011 Working Student E-Commerce, Vertbaudet Deutschland GmbH
2007 – 2010 Work-Study Program, Versandhaus Walz GmbH and Quelle GmbH

Education

 

since 2017 Member of research staff and Ph.D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg
2010 – 2012 Study of Management and Entrepreneurship (Double-Master Degree) at the Friedrich-Alexander University of Erlangen-Nuremberg and the Ecole de Management Strasbourg, Degree: Master of Science
2009 Semester abroad at the Durban University of Technology, South Africa
2007 – 2010 Work-Study Program, Duale Hochschule Ravensburg, Degree: Bachelor of Arts
2007 Abitur (high school degree) at Adam-Kraft-Gymnasium Schwabach

Publications

Es wurden leider keine Publikationen gefunden.

Supervised Student Reports (excerpt)

  • Using social media analytics to identify consumer insights
    (Nora Dietrich, Master Thesis, 2018)
  • Mikro-Influencer im internationalen Städtevergleich – Eine empirische Analyse des Kommunikations -und Postingsverhaltens von Streetwear-Influencern auf Instagram
    (Patricia Friedl, Master Thesis, 2018)
  • Mustererkennung in sozialen Medien: Eine Literaturanalyse über die Anwendungsmöglichkeiten in der Forschung
    (Sebastian Kuhn, Bachelor Thesis, 2018)
  • Methoden zur Identifizierung von Meinungsführern in sozialen Netzwerken
    (Anna-Lena Neukirchner, Bachelor Thesis, 2018)
  • Analysis of Social Media Influencer Motivation and Behavior
    (Michelle Nguyen, Master Thesis, 2018)
  • Correlation between Post Features & Engagement Rate of Instagram Lifestyle Micro-Influencers
    (Yiding Lin, Master Thesis, 2018)
  • Identification of fashion trend adopters and their online patterns on Instagram
    (Thuy-Linh Nguyen, Master Thesis, 2018)