Pavlina Kröckel, M. Sc.
- Organisation: Fachbereich Wirtschaftswissenschaften
- Abteilung: Lehrstuhl für Wirtschaftsinformatik, insbesondere im Dienstleistungsbereich
- Telefonnummer: 0911 / 5302-477
- Faxnummer: 0911 / 5302-379
- E-Mail: pavlina.kroeckel@fau.de
- Webseite: http://www.wi2.fau.de/person/da
- Adresse:
Lange Gasse 20
90403 Nürnberg - Raum LG 4.436
- Sprechzeiten: by appointment only (please send an email)
Research Project
Course Responsibilities
Work Experience
| 2011-2012 | Student Research Assistant at Fraunhofer Supply Chain Services Nuremberg |
| 2012-2013 | Student Research Assistant at the Chair of Information Systems II of the University of Erlangen-Nuremberg |
| 2012-2013 | Intern at adidas Group, Global IT, CoE Marketing |
| since 2013 | Member of research staff and Ph.D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg |
Education
| 1985 | born in Bulgaria |
| 2003 | Abitur in Macedonia |
| 2003-2007 | International Relations, Bachelor Degree at SWU Neofit Rilski, Blagoevgrad, Bulgaria |
| 2010-2013 | International Business Studies, Master of Science at University of Erlangen Nuremberg |
| since 2013 | Member of research staff and Ph.D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg |
Publications
2017
- :
Decision Support Enhancement for Player Substitution in Football: A Design Science Approach
Springer International Publishing
(2017)
DOI: 10.1007/978-3-319-52464-1_33
URL: https://link.springer.com/chapter/10.1007/978-3-319-52464-1_33
BibTeX: Download
2016
- , , , , :
Decision support system for player substitution in football - prototypical implementation
Nürnberg: Lehrstuhl Wirtschaftsinformatik, insbes. im Dienstleistungsbereich, Universität Erlangen-Nürnberg, 2016
BibTeX: Download - , :
Sentiment Classification and Visualization of Product Review Data
In: Hofmann, M., Chisholm, A. (Hrsg.): Text Mining, Web Mining, and Visualization Use Cases Using Open Source Tools
Boca Raton, USA: Chapman & Hall/CRC Data Mining and Knowledge Discovery Series, 2016
Chapman & Hall/CRC Data Mining and Knowledge Discovery Series
ISBN: 9781482237573
BibTeX: Download - , :
Nutzenpotenziale von Augmented Reality im Einzelhandel
In: Medienproduktion : Online-Zeitschrift für Wissenschaft und Praxis (2016), S. 16 - 19
BibTeX: Download
2014
- :
Identifying Sports Talents by Social Media Mining as a Marketing Instrument
IEEE
(2014)
DOI: 10.1109/SRII.2014.38
BibTeX: Download
Supervised Student Reports (excerpt)
- Design and implementation of an analytical football database to support data-driven decision making in sports
(Marvin Habermann; Master Thesis; 2016) - Tracking in handball – An overview and analysis of the potential opportunities
(Björn Eberhardt; Bachelor Thesis; 2016) - Evaluation of Tracking Systems in Soccer for the Purpose of Player Substitution
(Andreas Kelz; Bachelor Thesis; 2016) - The Potential of Wearable Technology in Amateur Football – A qualitative study
(Moritz Zieglmeier; Bachelor Thesis; 2016) - Measuring the effectiveness of sports sponsorship on social media – by the example of football players sponsored by adidas
(Julia Serafin; Bachelor Thesis; 2016) - Determinants of player substitution in football – A qualitative study
(Isa Tümer; Bachelor Thesis; 2016) - Predicting the outcome of football matches – A Literature Review
(Raphaela Dung Nguyen; Bachelor Thesis; 2016) - Effectiveness of Sport Sponsorship – A Literature Review
(Florian Krenzel; Bachelor Thesis; 2015) - Gamification in Sports Marketing
(Michael Schulz; Bachelor Thesis, 2015) - The Connected Customer: Designing a self-service information assistant application for Smart Glasses in retail
(Daria Eichner; Master Thesis, 2014)