Pavlina Kröckel

Pavlina Kröckel, M. Sc.

  • Organisation: Fachbereich Wirtschaftswissenschaften
  • Abteilung: Lehrstuhl für Wirtschaftsinformatik, insbesondere im Dienstleistungsbereich
  • Telefonnummer: 0911 / 5302-477
  • Faxnummer: 0911 / 5302-379
  • E-Mail: pavlina.kroeckel@fau.de
  • Webseite:
  • Adresse:
    Lange Gasse 20
    90403 Nürnberg
  • Raum LG 4.436
  • Sprechzeiten: by appointment only (please send an email)

Research Project

Data-driven Player Evaluation

Course Responsibilities


Work Experience

2011-2012 Student Research Assistant at Fraunhofer Supply Chain Services Nuremberg
2012-2013 Student Research Assistant at the Chair of Information Systems II of the University of Erlangen-Nuremberg
2012-2013 Intern at adidas Group, Global IT, CoE Marketing
since 2013 Member of research staff and Ph.D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg

Education

1985 born in Bulgaria
2003 Abitur in Macedonia
2003-2007 International Relations, Bachelor Degree at SWU Neofit Rilski, Blagoevgrad, Bulgaria
2010-2013 International Business Studies, Master of Science at University of Erlangen Nuremberg
since 2013 Member of research staff and Ph.D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg

Publications

2017

2016

2014

Supervised Student Reports (excerpt)

  • David vs. Goliath: Identification of success factors for underdog teams by applying data mining methods in the UEFA European Championship 2016    
    (Rebecca Schmidt; Master Thesis; 2017)
  • Design and implementation of an analytical football database to support data-driven decision making in sports   
    (Marvin Habermann; Master Thesis; 2016)
  • Wearable technology in amateur football – A case study  
    (Adrian Pomayr; Bachelor Thesis; 2017)
  • Tracking in handball – An overview and analysis of the potential opportunities  
    (Björn Eberhardt; Bachelor Thesis; 2016)
  • Evaluation of Tracking Systems in Soccer for the Purpose of Player Substitution 
    (Andreas Kelz; Bachelor Thesis; 2016)
  • The Potential of Wearable Technology in Amateur Football – A qualitative study 
    (Moritz Zieglmeier; Bachelor Thesis; 2016)
  • Measuring the effectiveness of sports sponsorship on social media – by the example of football players sponsored by adidas
    (Julia Serafin; Bachelor Thesis; 2016)
  • Determinants of player substitution in football – A qualitative study
    (Isa Tümer; Bachelor Thesis; 2016)
  • Predicting the outcome of football matches – A Literature Review
    (Raphaela Dung Nguyen; Bachelor Thesis; 2016)
  • Effectiveness of Sport Sponsorship – A Literature Review
    (Florian Krenzel; Bachelor Thesis; 2015)
  • Gamification in Sports Marketing
    (Michael Schulz; Bachelor Thesis, 2015)
  • The Connected Customer: Designing a self-service information assistant application for Smart Glasses in retail
    (Daria Eichner; Master Thesis, 2014)